This week I’m sharing a short video that explains why I’m so passionate about what I do. It’s only two minutes long, and it gives you an idea of where my life’s work is coming from.
More importantly, as you watch it, think about why you do what you do. It’s one of the most important stories you’ve got to tell. Having a well chosen, well crafted, and well told ORIGIN STORY does much more than explain your raison d’ etre, it establishes what I call your Emotional Credibility™.
It lets people know why you’re trustworthy; why you’re the one to be doing what you do, and why you’re a valued resource.
If you aren’t already sharing your Origin Story powerfully, I encourage you to develop that skill. And, as always, I’d love to know what you think.
