Story telling is an important part of a talk

This is an important approach to remember as you open any meeting or conversation. Begin with a story—with this empowering context—the deeper “why” of what you’re proposing or presenting or doing together. This will keep the audience’s attention and in subsequent conversations, will continue to engage your followers, team members, or audience if they get lost in the day-to-day work.

The empowering context speaks to the purpose and is accessed most successfully through powerful storytelling.

What project are you working on right now?
Have you defined your empowering context?
What will resonate, and really stick, with your audience or team?

In this distributed, virtual working environment empowering context is one of the most powerful keys to ongoing productivity.

What will keep them feeling empowered, engaged, and purposeful?

One of Your Most Important Duties to Those You Lead

I believe that once you know and take on one of your most important duties as a leader it will also give you one great way to begin any talk you give anywhere, for any reason. And, a potentially great way to end it, too!

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