Peter DiLaura

CEO of Second Genome at the time of this engagement

On working with John K. Bates, Executive Speaking Success

Making complex science clear to a wider audience

When your work is highly technical, the challenge is helping people outside your field understand why it matters. Peter worked with John Bates on communicating Second Genome’s science in a way a broader audience could understand and find exciting.

Watch Peter’s testimonial

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In Peter’s own words

Working with John Bates on… how to best communicate and convey some key ideas about the work that we’re doing, to a much more broad audience, in a way that makes our story translatable and exciting to people who may not understand the specifics of the science we are working on.

Pitching and media preparation

The engagement included pitch coaching and a focused media preparation session. Peter and Second Genome were featured in Fast Company’s 2015 article, “What’s Lurking In Your Microbiome? Possibly, A Cure For Disease.” Read the article for the published coverage.

Bring your ideas to life for your audience

Have important ideas to share? Find out how John can help you communicate them with clarity, connection, and impact.

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Peter Di Laura
Second Genome